The Marketing Podcast
04.03.2021
Anthony Bourbon was Estelle Ballot's guest on the Marketing Podcast. Together they discussed:
- The coexistence of functionality and purpose of the product
- The brand mission, deliberately placed at an almost unattainable level
- How to identify your brand values
- Position your promise between mission and values
- Return to your why to overcome obstacles
- And how to stay connected to reality
To learn more, just listen.
Leaders
01/24/2021
In this exclusive episode of the LEADERS podcast, Max Piccinini welcomes serial entrepreneur Anthony Bourbon! Together, they discuss his career and the ways he achieved his current success.
The Click
01/22/2021
Anthony Bourbon was a guest on the Le Déclic podcast. During this episode, he discussed the difference between
- Born poor and born well-endowed
- Take revenge and revenge
- Have an ambition of 1 billion in turnover and have ambition
- Sell a product or sell an emotion
- To be safe or to be free
- Hearing the Yellow Vests or Understanding Them
- To have succeeded or to be proving oneself
"Even if you start from the bottom, even if you are alone and the whole world is against you, you can still make it."
The Basket
01/15/2020
Anthony Bourbon was the guest of the podcast "Le Panier". The 1st e-commerce podcast in France. During this podcast Laurent Kretz , founder of CosaVostra , looks back on Anthony's career and the reasons that led him to launch OKR. In this episode, Anthony will discuss the subject of WHY but also the evolution of OKR communication which, today, aims to "help people achieve their personal goals". This podcast will also be an opportunity to highlight our OKRback foundation which aims to help those who, like Anthony, started from nothing and to whom doors are too often closed.
"If we don't help those who come from below, who will?" Anthony Bourbon
Maboîte.com
14.12.2020
Leading an army of "warriors," Anthony wants entrepreneurs to come more from the bottom up, from the people, and not just from large private business schools. For just over an hour, Anthony Bourbon shares his journey and the OKR adventure with us.
Experiences
03.12.2020
Anthony Bourbon is a guest on the Vécus podcast. In this podcast, Anthony reviews the steps involved in building OKRs, sharing four valuable lessons:
1 – Create a brand platform that is clear and strong (2:35)
2 - Concentrate your investments on a micro market and strong areas (6:45)
3 - Don't be afraid to be divisive (9:57)
4 - Building an engaged brand (12:15)
5 - His advice for saving time: automate your calendar (18:07)
6 - His advice for gaining energy: visualization (18:45)
The Struck
11/17/2020
Anthony Bourbon was a guest on the podcast Les Frappé.es. During this episode, he looked back on his journey as a "scarred soul" and how 10 years of struggle allowed him to learn more about himself, ultimately leading to the creation of OKR. It was his fighting spirit and his ability to "align the planets" that made the difference. A conversation that will surely inspire those who, like him, have a revenge to take on life.
REAL
11/16/2020
Anthony was Estelle Abbou's guest on the Réelles podcast. Together, they discussed the maturity his childhood struggles brought him, the benefits of controlled anger, the obsession with money as a driving force for entrepreneurship, and the virtues of sacrifice when you have no choice but to move forward quickly and strongly. They also discussed OKR's multi-target and multi-product marketing, the pros and cons of not having a co-founding partner, the need to have a project tied to your core beliefs, and his call for a Sixth Republic.
GrowthPlus
06.10.2020
Anthony Bourbon reveals on CroissacePlus his journey as a successful entrepreneur, enriched by encounters and above all the decisive turning point in his career... The day everything changed.
Serial Entrepreneurs
08/31/2020
Anthony Bourbon speaks without filter or taboo in the 6th and final episode of this summer season of Serial Entrepreneurs.
In this exciting episode, discover:
– His complicated journey before starting his own business.
– How did he launch OKR? How did he create the first recipes?
– The main stages of OKR
– Their new strategy: significant changes to identity, packaging and products.
– Anthony’s personality: resilience.
– The OKR back foundation, which donates 1% of its turnover to young entrepreneurs.
"This is honestly one of my favorite episodes." François Allet
Runway Series
05/14/2020
The Runway Series podcast meets world-class investors, determined entrepreneurs, and budding VCs, who share their experiences on their journeys. In this episode, Anthony Bourbon details with passion, determination, and a great deal of pragmatism the relationship of trust he maintains with the VCs who understand him.
Heroes Tribune
02.05.2020
Heroes Tribune welcomes Anthony Bourbon to talk about foodtech, smart food, entrepreneurship, self-improvement, management, and, above all, motivation. If you only took one thing away from this podcast, it would be: the importance of focusing on yourself and constantly learning.
Precious Talents
04/27/2020
Talents Précieux is the podcast about successology, the art of successful behaviors. Anthony Bourbon talks to us about his view of success through social revenge, a desire for freedom and independence capable of changing the system.
Business of Food
20.04.2020
The podcast, which talks about "food" but always with a "business" angle, looks back at the impact of the COVID-19 crisis on OKR's business and the changing eating habits of the French. Anthony Bourbon also talks to us about the new brand platform launched by OKR a few weeks ago despite the difficulties of lockdown.
YANIRO
04/13/2020
Yaniro is the podcast that meets entrepreneurs who choose, for the duration of a discussion, to take off their superhero costumes to talk about their doubts and their failures. Today, Anthony Bourbon will look back on his career, the beginnings of the adventure and OKR's new projects.
Ecommerce Geeks
31.03.2020
Every week, the Ecommerce Geeks podcast shares tips and strategies to accelerate our e-commerce growth. Today, Anthony Bourbon will discuss the exponential growth of OKR.
The Galley
10.04.2020
Start The Fup, a Parisian innovation studio, invites entrepreneurs to share their stories of the struggles and misadventures of their early days. Today, Anthony Bourbon tells us about his struggles at the beginning of the OKR adventure.
The Digital Doers
03/27/2020
The podcast for those who make e-commerce welcomes Anthony Bourbon to introduce you to OKR, "this completely extraordinary entrepreneurial adventure that combines ambition, talent, and hyper-growth."
Gondola Head(s)
March 18, 2020. The podcast dedicated to consumer products, mass retail, and those who work there, deciphers the OKR trend on our supermarket shelves.
The combination
05.02.2020.
In this episode of the Combination, discover Anthony Bourbon behind the OKR success story “A single philosophy: work, talent and luck
The Lesson by Cosmopilitan
22.02.2020.
Anthony Bourbon talks about his failures and the lessons he learned from them. An inspiring podcast that proves that failure is the best lesson!
Trajectories
25.02.2020.
In this episode, we talk about the OKR ex-Feed success story. Of course, but above all, you'll discover the impressive story of Anthony Bourbon. Starting from nothing, Anthony had to leave home very early and ended up on the streets.
Concretely
22.11.2019.
Concretely, we welcome Anthony Bourbon, the founder of this reinvention of the lunch on the go, liquid, solid or powdered, but ultra-balanced: OKR meals
The new Toqués
20.11.2019.
The culinary revolution is coming to Les Nouveaux Toqués. So, are you ready?
The Digital Trust Tour
11/13/2019.
Anthony Bourbon demonstrates resilience and redefines the term trust on The Digital Trust Tour.
Do It Yourself Generation
20.10.2019.
"I want to be a billionaire to take revenge on fate. Because at 16 I was alone on the street and since then, my obsession has been to never be hungry again" Anthony Bourbon in Génération Do it Yourself. Listen without moderation.
E-commerce Nation
04.2019.
E-commerce Nation takes you behind the scenes of e-commerce in France. Today, discover OKR with Anthony Bourbon.