Our Red Fruits cereal bar just got better!

Our Red Fruits cereal bar just got better!

2 min read

Summary.

Une organoleptique bien meilleure.

Un changement de fonctionnalité et de profil nutritionnel.

Since our beginnings, we've been challenging our products every day to improve our catalog. 2022 marks the revival of the Red Fruits Vitamin Shot cereal bar, which has become the Red Fruits Protein Shot cereal bar!

Beyond a nutritional improvement and a change in functionality, the product is now much better than the previous version. We explain everything in this article!

A much better organoleptic.

The flavor of the old and new versions is the same, but the organoleptic aspect is completely different. Visually, the first one was a little brown, gray, in short, we weren't convinced: it is now very delicious, with golden crispies and clearly visible red fruits.

The texture used to be a bit chewy, but the Protein Shot version is now much crispier in the mouth thanks to the chickpea billets. Let us know how it goes! Regardless, the sweet, fruity taste is still there.

The format is also changing: the bar is going from 26 to 40 for a lower price per kilo (-30%), and with better quality packaging.

A change in functionality and nutritional profile.

The bar remains 100% vegan, made in France, gluten-free and lactose-free to comply with our demanding specifications.

Note, however, a change in functionality. It is no longer supplemented with 24 vitamins and minerals, but it still contains the micronutrients naturally present in the ingredients. And above all, the amount of plant-based protein has been significantly increased, going from 19% to 30% protein.

This protein content will allow you to maximize your muscle recovery and regeneration during training.

Our R&D team also took the initiative to reduce the amount of sugar and increase the fiber content to prevent blood sugar spikes. This bar will provide you with long-lasting satiety—perfect for an appetite suppressant effect.

This protein snack will follow you wherever you go. After or before a workout, during a balanced diet, or as a dessert, it will healthily satisfy your hunger pangs.

A more natural composition.

The product's composition has also been simplified, with fewer ingredients. They are also less processed: the base of the recipe is made from beetroot fiber, plant proteins, and puffed chickpea billets. Palm oil has also been removed (even though it was previously sustainably sourced).

IN SUMMARY.

This bar is very similar to our Chocolate Almond cereal, which was launched in September.

In short, below is a table summarizing the changes that will be available starting in January. Please keep in touch: we hope this new version will delight your taste buds!

Old version

New version

Vegan, gluten-free

Visual

Texture

Taste

Red fruits / + tangy

Red fruits / + sweet

Weight

❌ 26g

✅ 40g

Price

1.9€/bar

but more expensive per kilo: 7 cents/g

2.15€/bar

but - expensive per kilo: 5 cents/g

Proteins

❌ 19%

✅ 30%

Sugars

❌ 16%

✅ 8.6%

Fibers

❌ 19%

✅ 24%

Vitamins, minerals

Supplemented: 24

Naturally present in the ingredients

Composition

+ ingredients

- ingredients: compo + simple

Palm oil

Yes (fair RSPO)

No

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