Strategies
Published by Strategies
06/25/2020 Proof by facts.
"There are those who make grand speeches, and those who take action." Stratégies has identified eight useful, committed and sustainable operations, including OKR , cited for its mutual aid efforts carried out with healthcare workers and students (alongside the #DuBeurreDansLeursEpinards association ).
OKR will always support the determined. This is particularly true through our Feedback program, which supports those who can't be stopped by anything. Read more
Manager.one
Article published by Manager.one
June 18, 2020 Manager.one met with Anthony Bourbon, founder of OKR , a French meal replacement brand. Brilliantly exploring the innovative SmartFood market, he agreed to discuss his story, values, and ambitions. A spontaneous discussion peppered with good advice for entrepreneurs! Read more
The Figaro Talk
Recorded by Quentin Périnel and published by Le Figaro
05.06.2020 Anthony Bourbon talks about OKR, the major changes being implemented, and the OKRback endowment fund, whose mission is to encourage motivated, ambitious, and determined young people from all walks of life to push themselves to achieve their personal or professional goals. An inspiring and motivating talk that shows that with ambition, anything is possible. Watch the rest
DNA
Article published by DNA
10.04.2020 OKR, which produces complete and balanced meals in a convenient format , has since the beginning of the crisis spontaneously sent tens of thousands of meals to hospitals and now to nursing homes. To fully understand the value of this gesture, two things must be considered. First, the startup, at its core, is aimed at those who want to surpass themselves, move forward, and make things happen. It's an approach that is written into its genetic code. Secondly, OKR launched its new website at the beginning of the lockdown. Theoretically, the worst timing after months of preparation. It canceled an initial media plan at the last minute and was expected to find itself in a difficult situation, like many companies around the world. Read more
The Spur
Article published by L'Éperon
06.04.2020 Many restaurateurs have kept their kitchens open and are delivering to hospitals every day. The OKR brand, formerly Feed., has, for example, decided to offer its products to everyone on the front lines (nurses, stretcher-bearers, emergency doctors, paramedics, emergency medical services, firefighters, etc.). Those affiliated with hospital or association supply centers wishing to receive large stocks of food are also invited to send a message to this address: soutien@okr.fr Read more
West France
Article published by Ouest France
03/29/2020 OKR ex Feed., a Parisian company, delivered free ready-to-drink meals to those on the front lines, facing the viral enemy, and who are often forced to eat on the go. "It was by consulting social networks that I learned about this gesture of solidarity," confides Émilie Jourdan, director of the Yze residence (Ehpad). So I got in touch and OKR ex Feed. agreed to donate a pallet of 1,900 bottles to us." They were delivered on Wednesday. "The quantity was so large that I wanted to share it with the Roche aux Fées hospital center, the Theil-de-Bretagne and Châteaugiron nursing homes." Read more
JDN
Article published by JDN
03/27/2020 Smart food specialist OKR ex Feed. is donating hundreds of thousands of meals to medical staff mobilized to fight the spread of the virus. Since March 15, the DNVB has even invited supply centers and hospitals to contact it (soutien@okr.fr) to obtain large quantities of meals. So far, eleven organizations, including the AP-HP Paris Saclay, the Lyon University Hospital, and the Belfort EHPAD, have received 150,000 OKR ex Feed. meals in recent days. Read more
Snacking
Article published by Snacking
03/27/2020 Because our healthcare workers are and will be put to the test in the coming weeks and months, foodtech companies are doubling their generosity and ingenuity to comfort them with food and drink and... a big smile. These companies have decided to maintain their delivery services during this period when consumers are still working at work or teleworking. Read more
CBNews
Article published by CBNews .
March 22, 2020. Brands are obviously getting organized. Below, a series of brand initiatives showing solidarity. Read more.
LSA
Article published by LSA written by Sylvie Leboulenger.
March 20, 2020. The SME created by Anthony Bourbon offers ready-to-drink meal solutions and vegan, gluten-free, GMO-free, lactose-free meal bars made in France. It has chosen to mobilize for hospitals and associations. It also asks consumers not to over-order on its website and not to purchase its products anywhere other than its website... due to unreasonable prices. Read more.
E-marketing
Article published by E-marketing written by Clément Fages.
March 19, 2020. New brand platform, new recipes, and new packaging... On March 18, the startup OKR, formerly Feed., decided to maintain its launch while canceling its advertising investments, and is using this money to deliver free food to healthcare workers fighting Covid-19. Read more.
Widoobiz
Article published by Widoobiz written by Mathieu Soulas.
March 24, 2020. Anthony Bourbon arrived on the French market unannounced, and especially without asking permission. In a segment as patrimonial as French gastronomy, offering powdered meals, to be diluted in water, was a sure way to get hit, lots of hits. That's good, because Anthony Bourbon likes to break the mold. Read more.
E-marketing
Article published by E-marketing written by Clément Fages.
March 19, 2020. New brand platform, new recipes, and new packaging... On March 18, the startup OKR, formerly Feed., decided to maintain its launch while canceling its advertising investments, and is using this money to deliver free food to healthcare workers fighting Covid-19. Read more.
The Echoes
Article published by Les Échos written by Guillaume Bregeras.
03/18/2020. OKR ex Feed. begins its revolution in the midst of the health crisis
The French startup is reviewing all of its complete meal recipes, packaging, and marketing communications. This move comes at the very beginning of the Covid-19 lockdown, which it will combat by providing healthcare workers with 150,000 meals. Read more.
Challenge
Article published by Challenge written by Claire Bouleau.
March 18, 2020. Anthony Bourbon, founder of the French smart food specialist, today announced a shift in his company's model focused on three areas: nutrition, ecology, and marketing. He is a guest of the Challenges - Grant Thornton Entrepreneurs Club. Read more.
I work in mass distribution
Article published by I work in large-scale distribution . Anthony Bourbon is a seasoned entrepreneur. In just 3 years, OKR has built a true success story. Read more.
Widoobiz
Article published by Widoobiz written by Hélène Faucher.
03/18/2020. OKR, formerly Feed., is a company that offers bars, drinks, and preparations designed to occasionally replace a meal. A very tempting alternative during this time, especially for caregivers who sometimes only have a few minutes to devour a meal. That's why the company has decided to offer OKR meals to everyone on the front lines (nurses, stretcher-bearers, emergency doctors, paramedics, emergency medical services, firefighters, etc.). Read more.
Forbes
Article published by Forbes written by Maurice Midena.
March 17, 2020. OKR, formerly Feed., the brand that offers "complete" meals in the form of bars and drinks, has announced that it is offering its products to healthcare workers. Read more.
DNA
Article published by DNA written by Mélanie Roosen.
March 17, 2020. In these troubled times, some companies are choosing to show solidarity with those who need it most. OKR ex Feed: meals for healthcare workers. Read more.
Viuz
Article published by Viuz .
March 17, 2020. In the era of COVID-19, solidarity initiatives from the business world are multiplying, particularly in the tech sector. Read more.
Maddyness
Article published by Maddyness written by Géraldine Russel.
March 17, 2020. As the coronavirus epidemic progresses, the government has launched a call for startups and innovative companies to offer their services free of charge so that the country doesn't (completely) shut down. Message received 5 out of 5. Read more.
E-marketing
Article published by E-marketing written by Clément Fages.
March 16, 2020. As the coronavirus epidemic spreads rapidly and the activity of brands and retailers is significantly reduced or even at a standstill, how can they respond? An overview of initiatives in France and beyond. Read more.
E-commerce magazine
Article published by E-commercemag written by Clément Fages.
03/16/2020 . OKR ex Feed. delivers to hospitals and associations free of charge.
LSA
Article published by LSA written by Véronique Yvernault.
11/26/2019. How can we explain the dazzling success of these DNVBs (Digital Native Vertical Brands)? For LSA Live, their founders looked back at the recipes for their development, based on their agility but also their community and an "authentic" message. Read more .
The Echoes
Article published by Les Echos written by Guillaume Bregeras.
October 16, 2019. OKR, formerly Feed., is one of twelve signatories to the first foodtech charter of commitment to help combat food waste. Its CEO, Anthony Bourbon, explains his approach to Les Echos. Read more.
Forbes
Article published by Forbes written by Dominique Busso.
March 11, 2019. Two years after its creation, the startup OKR is already valued at over €200 million. An incredible success story. And its founder, Anthony Bourbon, doesn't intend to stop there: he has international ambitions and dreams of quickly reaching a billion euros in revenue. Interview. Read more.
Le Figaro
Article published by Le Figaro written by Lucie Ronfaut.
June 18, 2018. They've appeared on our supermarket shelves. Between the pasta bags and cans of peas, we now find bottles of OKR. This French startup produces "complete meals, made in France, lactose-free, gluten-free, and vegan." That's for the label. In the bottle, however, there's only powder. Welcome to the future of food. Read more.
